You should be able to check where an answer came from.
We use public insurer documents, show when information was checked and link back to the source where we can. If something still needs checking, we say that too.
Policy documents are legal contracts.
We help you work through the wording.
Insurance Companies
- Write legal contracts
- Must use precise policy wording
- Explain their own products
- Written for legal accuracy and compliance
ClearPetCover
- Explains policies in plain English
- Uses examples and visual explanations
- Looks across the wider UK market
- Focuses on the questions pet owners are trying to answer
Policy documents are legal contracts. They need to be legally accurate, consistent and compliant. That often makes them difficult to understand.
We use those documents as the source, then explain the wording in everyday language. Examples and comparisons can help you understand it, but the original policy document is still the place to check before you make a decision.
Built from real insurer documentation
24 UK pet-insurance providers monitored
24 researched across all 11 comparison topics; 24 where all the information we hold has been checked against official insurer information.
255 answers checked against official insurer information
Across 24 insurers and 11 topics. A further 9 topics are not clearly published in the information we reviewed, and we say so rather than guessing.
86 unique policy documents indexed
Distinct official source URLs — policy wordings, IPIDs, FAQs and terms — counted once each across the provider registry. Every answer records the official information it came from, and many link straight to the insurer's own page or document. Where an answer names a document but we have not yet linked it, we say so on the answer instead of implying a direct link.
11 comparison topics covered
Structured, side-by-side comparisons across every enabled topic.
Figures grow continuously as our knowledge base expands.
How Willow works
Policy Document
AI reads every page
Knowledge Platform structures information
Willow understands it
Plain English explanation
Pet owner understands their insurance
The ClearPetCover Knowledge Platform
- Last reviewed
- 2 August 2026
- Status
- Live
- UK insurers monitored
- 24
- Insurers with published research
- 24
- Insurers covered on every topic
- 24
- Insurers where all available information has been checked
- 24
- Answers checked against official insurer information
- 255
- Topics not clearly published in the information reviewed
- 9
- Unique policy documents indexed
- 86
- Comparison topics covered
- 11
What you can expect from us
Independent
We're not owned by an insurer.
Information, not advice
We explain cover. We don't choose a policy for you.
Sources you can check
We show what our answers are based on.
Reviewed 2 August 2026
We re-check information as insurer documents change.
Plain English
We use ordinary words where we can.
Updated when things change
If we find newer evidence, we update the information we use.
What ClearPetCover does with the information
Original insurer information
What we do with it
Built by people with decades in data and insurance
ClearPetCover was built by people who have spent decades working with data and insurance.
We built it because pet insurance can be hard to compare, and even harder to untangle when something goes wrong.
We use data and AI to work through large amounts of policy information, then turn it into guides and tools pet owners can actually use.
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