The ClearPetCover Knowledge Platform
This is where we organise the insurer documents, policy facts and evidence used across ClearPetCover. Willow and our guides use the same information, so you can see what an answer is based on.
Provenance
Built from real insurance documents
Insurance Companies
Policy Documents
AI Analysis
Knowledge Platform
Willow
Plain English
Live
Knowledge Platform Status
Last reviewed
2 August 2026
Status
Live
UK insurers monitored
24
Insurers with published research
24
Insurers covered on every topic
24
Insurers where all available information has been checked
24
Answers checked against official insurer information
255
Topics not clearly published in the information reviewed
9
Unique policy documents indexed
86
Comparison topics covered
11
Coverage
What the platform understands
How it works
What happens after we find a policy document
- 1
Find it
Public insurer documents
- 2
Read it
AI helps read the documents
- 3
Pull out the facts
Limits, exclusions and definitions
- 4
Put like with like
The same topics grouped across insurers
- 5
Check the evidence
Facts stay tied to the source wording
- 6
Organise it
Structured so the site can reuse it
- 7
Use it
Willow and our guides use the same facts
- 8
Explain it
Show the answer in everyday language
Cadence
Reviewed 2 August 2026
The platform is continuously reviewed. As new insurer wording is published, it flows through the same pipeline, refreshing guides and improving Willow.
Week
New insurer wording
Platform updated
Guides refreshed
Willow improves
Comparison
Why this matters
Traditional insurance
- Policy PDFs
- Complex wording
- Legal language
- One insurer
Knowledge Platform
- Structured knowledge
- Cross-provider understanding
- Plain English
- Educational
Ground rules
Rules we use when we build it
Independent
ClearPetCover isn't owned by an insurer.
Evidence you can check
You should be able to see what an answer is based on.
Explains, doesn't recommend
The platform explains cover. It doesn't choose a policy for you.
Kept up to date
When insurer wording changes, we update the information we use.
Based on insurer documents
Public policy documents and other insurer information are the starting point.
Built around real questions
We focus on the things pet owners are actually trying to work out.